learn Paper (undergraduate) from the 12 months 2014 within the topic enterprise economics - Banking, inventory Exchanges, coverage, Accounting, , language: English, summary: because the electronic transformation of our society, the web has confirmed to be the vital issue influencing a purchase order selection. This paintings has set itself the target of reading the ROPO impression (research on-line, buy offline) within the strategy of paying for agricultural assurance items in Germany. The ROPO impact comes into play while consumers money on the web earlier than they make the acquisition offline. The learn contains the specifics of the product referred to as "insurance" and the age constitution of German farmers. marketplace stories of the ROPO impression in inner most insurances from 2012 were analysed with a purpose to receive an updated evaluation of the level of the ROPO impact. The paintings relies on a quantitative research that is conducted via a cellphone interview with a hundred and forty operations managers of German farms. It contains specific examine of the procuring behaviour and age of the farmers. The ROPO expense of German farmers quantities to 47.1%. the method of buying an coverage product might be regarded as being relating to the age of these looking to buy coverage. compared to older farmers, more youthful farmers more and more look for info on-line within the initial level ahead of concluding a transaction of coverage. total, the consequences received result in the belief that the net has a superb effect at the judgements to buy agricultural, insurances, and that this tendency increases as agriculture passes from older to more youthful generations of farmers.