By Fabian Büngers

Rezension / Literaturbericht aus dem Jahr 2015 im Fachbereich BWL - Unternehmensführung, administration, service provider, observe: 1,0, ecu enterprise institution - Internationale Universität Schloß Reichartshausen Oestrich-Winkel, Sprache: Deutsch, summary: the next literature evaluation discusses the thesis: “Encouraging fit consuming through offer chain administration and marketing“, which used to be said by way of Yulia Tseytlin. The advent illustrates the constitution of this overview and provides a short evaluation concerning the content material. the purpose is permitting the reader to totally decode the chain of strategies that is presented.

At first, the pointed out thesis is separated in person elements: “healthy eating”, “supply chain management”, in addition to “marketing”. All elements contain a concise definition of the actual time period, in addition to a end.

Within the half “healthy consuming” (HE), the present state of affairs might be illustrated via offering varied evidence and figures. additionally, the query why he's very important should be mentioned, in addition to current components influencing HE.

Inside “supply and chain administration” (SCM), the current state of affairs, associated with the nutrients undefined, is defined. capability benefits of well-planned offer chains (SC) may be mentioned, additionally, attainable risks of useless ones. ultimately, a hyperlink to the module “healthy consuming” can be created.

“Marketing” is the final half. the current importance of selling inside of society, specifically within the meals undefined, might be mentioned. probabilities of influencing humans within the natural nutrition through advertising may be mentioned. Likewise, this half might be hooked up to “healthy consuming” in addition to “supply and chain management”.

Secondly, the above pointed out elements are attached and methods of “encouraging fit consuming through provide and chain administration” may be proven, in line with the knowledge supplied within the person modules. these components will be noticeable as a toolbox, that's essential to create the ultimate product: the research of alternative encouraging ways.

Due to barriers about the size of this assessment, different modules might be defined in an exact, yet short method. the focus lies at the junction of the pointed out components and the research of the acknowledged thesis. diversified literature resources were used to underline pointed out facts.

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