By Aaron C. T. Smith,Fiona Sutherland,David H. Gilbert

Based on study findings and distinct, unique situations, this ebook charts the recent innovation crucial, the place firms needs to carry on twin pursuits: an effective go back on present operations, and a burgeoning pipeline of latest items. It argues that the 2 ambitions can't be accomplished via a bland compromise, or via switching priorities from side to side. just a ‘dual’ association able to amplifying the stress can optimize potency whereas seeding innovation. Reinventing Innovation examines the character of twin organizing, provides a sequence of in-depth circumstances to bare its ideas, and explains find out how to toughen businesses with ‘ambidexterity’ services. excellent for tertiary scholars, lecturers, and practitioners, Reinventing Innovation contains a wealthy stability of theoretical rules, case insights, and functional guidance. 

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