By Vijay Mahajan


Watch Vijay Mahajan speak about Rise of Rural shoppers in constructing Countries: Harvesting three Billion Aspirations

This is the 1st complete publication highlighting the increasing buyer energy of rural markets in constructing nations. It takes a detailed examine one of many key tales in rising markets: the untapped power of the world’s 3.4 billion rural shoppers -- ninety percentage of whom dwell in Asia and Africa. The sheer variety of rural shoppers promises an enormous buyer base for leading edge businesses that work out how one can succeed in them. The e-book presents a profile of the agricultural constructing global and examines the forces which are expanding rural prosperity, together with billions of greenbacks in remittances from migrant staff.  It comprises numerous examples of techniques and top practices which are permitting businesses to faucet into this opportunity. 

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