By Thomas Stützer
Zielsetzung dieser Arbeit ist es, die Bedeutung des in der Betriebswirtschaftslehre bereits bekannten Stakeholder Ansatzes für die unternehmerische Neuorientierung und das administration komplexer Beziehungsnetzwerke aufzuzeigen sowie die Konzeption, angepasst auf institutsgruppenspezifische Belange, auf den Organisationstyp der Kreditgenossenschaft zu übertragen. Eine examine der strategisch relevanten Personengruppen sowie die Berücksichtigung deren Wertvorstellungen soll deren Erfolgs-steigerungspotential für die Genossenschaftsbank verdeutlichen. Das Stakeholder Konzept wird analog zur modernen Auslegung gängiger Literatur verstanden, wonach es dazu dient, durch strategisches administration von Beziehungsstrukturen den ökonomischen Erfolg der financial institution zu sichern und zu steigern.
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