The Innovation Race takes readers on a full of life worldwide experience to discover the present nation of innovation. alongside the way in which best-selling authors Andrew and Gaia furnish look for clues on find out how to remain forward within the race and layout a extra sustainable destiny. Asking the severe questions - Why will we innovate? Are we liable to innovating for the sake of innovation? What may well we be doing higher? - the delivers ponder no matter if, if within the race to return up with ‘the subsequent large thing,' we might be wasting the aim at the back of the method. They then define the best way to navigate the major paradoxical demanding situations that may both frustrate or gasoline innovation to alter the sport. by means of taking the most recent educational examine and proposing it in an obtainable approach, the can provide current a compelling case for forging a brand new course for the future.

The Innovation Race presents concrete techniques to aid purpose-driven sustainable innovation via deep cultural transformation. a special profiling device unearths present employer positioning in addition to strength possibilities and demanding situations. a pragmatic tradition swap version then presents transparent path for proactive swap. With economists estimating that as much as eighty according to cent of development comes from new rules and thoughts, this thought-provoking e-book offers the recommendations and instruments to benefit the right way to create an innovation tradition for long-term success.

• Identify your individual candy spot for cutting edge thinking
• Learn the thoughts to remodel your organisation
• Engage and inspire staff towards cutting edge action
• Excel in enforcing a deep cultural shift

The Innovation Race will make you re-evaluate what you assumed you knew approximately innovation, aid advance the innovation approach to new degrees and produce your agency to the forefront.