By Jan Werner Schemm

Die effiziente Abwicklung zwischenbetrieblicher advertising and marketing- oder Logistikprozesse setzt unternehmensübergreifend abgestimmte Stammdaten zu Produkten, Geschäftspartnern und Konditionen voraus. Der Autor entwickelt organisatorische und informationstechnische Lösungsbausteine für das Stammdatenmanagement und liefert konkrete Empfehlungen für deren Umsetzung. Das Buch leistet damit einen wertvollen Beitrag zu einer intensiveren, informationssystemgestützten Zusammenarbeit zwischen Handel und Konsumgüterindustrie.

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