By Leigh L. Thompson,Hoon- Seok Choi
Part I explores simple cognitive mechanisms that underlie artistic considering, and comprises chapters that debate cognitive foundations of creativity, a cognitive community version of creativity that explains how and why artistic options shape within the human brain, and imports a ground-breaking thought of "creativity templates" to the examine of artistic proposal new release in negotiation context. the second one half is dedicated to realizing how teams and groups in organizational settings produce inventive rules and enforce concepts. ultimately, half III includes 3 chapters that debate the function of social, organizational context within which artistic endeavors take place.
The publication has a powerful overseas mixture of scholarship and comprises transparent enterprise implications according to clinical learn. It weds the disciplines of psychology, cognition, and enterprise conception into one text.
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