By George Westerman,Didier Bonnet,Andrew McAfee
If you're thinking that the word going electronic” is just appropriate for industries like tech, media, and entertainmentthink back. actually, cellular, analytics, social media, sensors, and cloud computing have already essentially replaced the complete enterprise panorama as we all know itincluding your undefined. the matter is that almost all money owed of electronic in company specialize in Silicon Valley stars and tech start-ups. yet what approximately the different 90-plus percentage of the economy?
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee spotlight how huge businesses in conventional industriesfrom finance to production to pharmaceuticalsare utilizing electronic to realize strategic virtue. They remove darkness from the rules and practices that bring about winning electronic transformation. in response to a examine of greater than 400 worldwide enterprises, together with Asian Paints, Burberry, Caesars leisure, Codelco, Lloyds Banking team, Nike, and Pernod Ricard, the publication indicates what it takes to develop into a electronic grasp. It explains winning transformation in a transparent, two-part framework: the place to invest in electronic features, and the way to lead the transformation. inside of those elements, you’ll learn:
the right way to have interaction larger along with your customers
find out how to digitally increase operations
tips to create a electronic vision
tips on how to govern your electronic activities
The booklet additionally comprises an in depth step by step transformation playbook for leaders to follow.
Leading Digital is the must-have advisor to assist your company continue to exist and thrive within the new, digitally powered, international economy.
Read Online or Download Leading Digital: Turning Technology into Business Transformation PDF
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